The buying behaviors, attitudes and preferences of insurance customers worldwide are changing.
To understand this transformation and help insurers determine how they must adapt to attract, deepen and preserve customer relationships, we and market research firm Ipsos surveyed 24,000 insurance customers across seven global regions. Our insurance teams around the world then analyzed the customer responses.
The Global Consumer Insurance Survey 2012 survey findings, along with our analyses, are available in six regional and country reports. Ernst & Young hope that the survey data and our perspectives will test your thinking, challenge your implicit assumptions and reassess your customer strategy.
Survey findings suggest that to remain competitive, providers of life insurance and non-life insurance products must:
Global consumer insurance survey 2012 – Overview.
*Click on the link below to download and read the report.